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Pinterest buys Instapaper to rule the 'save for later' market

Pinterest buys Instapaper to rule the 'save for later' market

Pinterest is buying Instapaper, the app that lets you save an article to read later, as it works to understand the technology behind recommending stories for people.

Instapaper is only the latest acquisition by Pinterest, though most have been so-called "aqui-hires", a tech industry term for acquisitions done as a way to hire a company's team without interest in its previous product.

Instapaper, a pioneering app for saving articles to read later, has been acquired - again. Created back in 2008 by Tumblr co-founder Marco Arment, Instapaper was conceived as a simple tool for saving articles that one finds online.

Pinterest says Instapaper will still operate as a separate app, and that its team will continue to work on it alongside their new roles at Pinterest.

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Photo-sharing app Pinterest on Tuesday acquired the article bookmarking website Instapaper. Pinterest is a service for saving (mostly) images from around the web. "We'll also be experimenting with using our parsing technology for certain Rich Pin types". Pinterest does have a save button that encourages users to push content to the service, but it's likely Instapaper will assist in the distribution of articles and information from publishers.

In 2013, Arment sold a controlling stake to Betaworks, a New York City-based investment firm and incubator for young startups, and has stepped away from day-to-day operations, though he said at the time that he'll remain as an advisor. The Pinterest team is working on unique technical challenges, and their collective skill will add tremendous value to Instapaper.

"The missions of Instapaper and Pinterest are aligned in helping people save content, and we're excited to join forces", Instapaper's Donohue said in a statement.

All this is important for Pinterest for two reasons: the more talent in general it attracts, the more it can tweak and improve its products; And the more specialized teams they can bring in, the better they can re-imagine what the existing functionalities might look like as user behavior whiplashes from device and behavior to new expectations.

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